4 powerful ways to use your brand bio
Do you have a bio for your personal brand? Your bio is a powerful tool and, if written strategically, it's a beacon that attracts the right people into your professional life.
Unfortunately, writing about yourself is hard. It's really common for even the coolest, most fascinating women to have bios that:
-Read too much like a resume
-Feel stale and don't fit their brand or personality
-Don't tell a story
-Fail to address what makes them a unique presence in their customers' lives
It's time for something better! Your bio should:
-Feel true to YOUR personality. If you're not corporate, your bio shouldn't be either!
-Connect the dots between who you are, what you care about, and how those things led you to start your business.
-Provide a brief but inviting window into your life outside of work. What do you do for fun? What makes you laugh? Etc.
-Show what makes you unique in your field. (Because yes, there is ALWAYS something!)
Once you have the right bio, you can use it in so many powerful ways. Plus, you'll always be prepared when someone asks you for it! Believe me, if no one's asked you for a bio yet, they will.
Do you have a bio? How do you use it? Contact me if you'd like help creating one that truly showcases YOU. 🌟