Product marketing copy writing

Zone Vibe Wireless headset product page

For the launch of this headset, we wanted to show IT decision-makers that Zone Vibe Wireless will help employees have more engaging meetings, while also making IT’s life easier.

See the pdf

Brio 300 and 305 webcam product pages

I wrote the launch product webpages for both the consumer (Brio 300) and B2B
(Brio 305) versions of a new Logitech webcam.

See the consumer page

See the B2B page

At Logitech, I worked with our product marketing managers to create messaging source documents for each new product launch. That messaging was used to shape every piece of content related to that product. For example, I crafted slogans we could repurpose across channels, including in ads like the one to the right.

I also used the source messaging we created to write our product pages and other more technical resources. Keep reading to see those.