Increasing the completion rate for Logitech Room Configurator

I led the UX copy refresh of Room Configurator, Logitech’s online meeting room configuration quiz.

Users kept exiting the quiz before completing it, which meant we were missing out on a chance to connect them with a sales rep. Read the highlights below or see the full project at the bottom of the page.

Overview

  • The product: Room Configurator, a web-based quiz that guides users in choosing which B2B Logitech products are necessary to set up their conference room(s). 


  • The audience: IT decision-makers.

  • The goal: Increase the completion rate for Room Configurator by adding clarity and shortening the length.

  • Collaborators and stakeholders: Content manager, UX designer, graphic designer

Process

  • Analyze the data: My manager brought me stats showing that a growing number of users were leaving Room Configurator unfinished. I analyzed which steps were causing friction.

  • Identify key UX principles: I chose to reduce the number of questions, add clarity to help manage expectations, and bring the copy in line with Logitech’s brand voice (friendly and helpful vs. clinical).

  • Connect with collaborators: I briefed our UX and graphic designers on the project and timeline so they could plan for their updates. We made sure my copy updates worked well with the space available.

  • Revamp the copy and flow: I wrote the new copy, reduced the page count, and coordinated with my collaborators, and submitted for review. After a quick round of edits, we were ready to publish ahead of deadline.

Results

  • The updated version of the Room Configurator was a success, resulting in a ~20% higher completion rate.

  • Marketing director reported an increase in qualified leads for our sales team.